Wednesday, May 26, 2010

Cover Letter Help - Don't Lose Sight of the Primary Goal

Working in a career center, a common problem that I see is that people get so distracted by all the things it takes to create a resume, they lose sight of the primary goal. Now, can you figure out what the primary goal is? Is it creating the best resume possible? Well, it shouldn't be. While it's true it should be a strong secondary goal, it should not be the primary goal. Is the primary goal to apply for as many jobs as possible? Well, there again, that is a great secondary goal but it should not be the primary goal. The PRIMARY GOAL should be to land the interview and ultimately the job. Everything you do, whether it be working on your resume, networking, hunting for jobs online, reading helpful articles, etc, etc... everything you do should be centered around this primary goal.

Let me explain something. Right now, you may be focused on applying for as many jobs as you can. On the surface, this may seem like the smartest thing to do. You may be thinking that the more jobs you apply to, the higher chance you have of getting a job overall. But think about it this way. Let's say for each job you apply, you have a 1% chance of actually getting the job. The more jobs you apply to, you can multiply each application you submit by 1 to get your overall percent chance of getting some kind of job. So, if you apply for a 100 jobs, you would have a 100% chance of getting a job. Hey, it's REALLY HARD to apply for 100 jobs and do it well each and every time!! What if you work smarter, not harder? What if you do something that will increase your odds for each job you apply? Let's say you could raise your odds for every application to an average of 20% instead of 1%. Think about it. You'd only have to apply for 5 jobs to arrive at a 100% chance that you'd get a job overall!! Doesn't this seem easier to do?

But wait a minute...

How are you going to increase your odds of getting a job by 20 times? That's a huge increase... but guess what, it's very doable.

I'm about to reveal to you a secret weapon you can use to increase your odds of getting a job for any job application by 20% or more. It all has to do with cover letters.  Yes, a one page document could literally change the rest of your life.

Many people just slap together a cover letter from some cover letter template they find. They just don't realize how important a cover letter is to the job application. This is a BIG mistake. Another high percentage of job hunters actually work really hard trying to craft the perfect cover letter. The problem is no matter how much they fret and sweat over it, they are just not the kind of writer that can put together the perfect magic combination of words that is going to motivate a hiring manager to pick up the phone and call them them in for an interview. The fact is that very few of us have that kind of magic.

If you fall into either of the categories of people above (more than 99% of all the job seekers I've worked with do), you need cover letter help. Now, you could go out and hire a professional cover letter writer to help you but not only would that be really expensive, it would be quite a gamble. It takes a really special talent for writing to create the kind of copy you need to motivate the hiring manager to invite you for an interview. Frankly, most professional career consultants don't have this gift. They may be good at what they do but what we are looking for here is AWESOME. In today's very competitive job market, good just doesn't work any more. You have to have an awesome cover letter.

So, what is the best solution to this problem? Read on...

The best solution to get the kind of cover letter help you need is to use software created by one of the rare few people I describe above that has that special gift for words - words that motivate people to do what you want them to do. Jimmy Sweeney is one of these exceptional people, and lucky for you, he has, with a team of programmers, injected his special marketing magic into his cover letter writing software. This software is called Amazing Cover Letter Creator - and boy does it live up to its name, it is AMAZING. I have personally reviewed multiple software packages all claiming to create great cover letters. The truth is I have found a few others that create good cover letters, i.e. cover letters that aren't so bad they'd get laughed at but not good enough to really stand out and get you chosen for the interview. I've found only one piece of software that creates AWESOME cover letters that I guarantee will get noticed and help you achieve your primary goal - to get called in for interviews and land the job. That software is Jimmy Sweeney's Amazing Cover Letter Creator, created by the marketing mastermind himself. If you are really serious about getting a job and you don't want to just spin your wheels for months, you need to get this software now and put it to good use.

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