Is It Ok To Use a Generic Cover Letter?

A client asked me recently, "Is it ok to use a generic cover letter?"

What do you think? Do you think that cover letters don't really matter and they're just something you slap on  top of your resume?

Absolutely not! In fact, the cover letter can actually be MORE important to getting you the interview.

Do you think that someone who is applying to be an office manager should use the same generic cover letter as someone else applying for a teaching position?

NO! of course not! Your cover letter should be very specifically tailored not only to the type of position you are apply for but for the specific place you are applying as well.

The cover letter software that I review at the top of this page is programmed to produce industry specific keywords in addition to the marketing magic that will get the hiring managers attention. It will also ask you the right questions to help tailor it to the specific place you are applying.

We are in a really competitive job market - more competitive than it has been in decades. Hiring managers get so many applications they just aren't able to review every resume so they do the next best thing - they read all the cover letters first. If you submit a generic cover letter, I'm afraid you are drastically cutting down your chances that you will be called for an interview. Check out the software and see if you think it could help you. I know it has helped many of my clients.